Whether it's business-to-business or business-to-consumer, marketing in the service sector hinges on two things. First, you have to look like a leader in your field... solid, stable and sizeable. Second, it's all about communicating the benefits to the customer. From attorneys and accountants to non-profits to industrial service companies, follwing these two guidelines will result in an improved image as well as the ability to charge more for the service you provide.